The SEO is dead, long live SEO. SEO is important, but not if we have not done our homework before turning to it thoroughly.SEO is not the Solution to your Problems. Here I pass some of the keys that have had to take into account to drive traffic to a website before focusing on a positioning strategy.
First impressions: The First Two Seconds are the Key
Someone comes to your web page if it is tidy, with good design and structured content.In 1-2 seconds the user who comes from a link or search, comes to the decision to terminate or continue search.
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It is critical that your site has a good first impression. Apart from a clean, attractive design, content that the user searches must be structured and organized. The usability of your site is key.
Increase your Sales: Landing Page Optimization
Something very important if you want to sell a product or service. There are many experts in landing page design . The results between different versions of designs can even vary within a factor of 5-10. Compared with not having a specific product with a clearly defined objective, even twice. Imagine the potential of optimizing a landing page compared to the effort to attract more traffic to the site through SEO positioning.
Recommendation by Others: Your website is Viral?
The third party recommendation helps increase your reach to potential customers. The great art of creating a page not only in getting the required actions with users coming directly to your website.
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There is enormous potential through the recommendations that these visitors can make to their friends, colleagues or acquaintances.
A selling strategy or immediate action need not be the best solution. It is better to create trust through value-added content . You get to position your character or company as an opinion leader and expert in your segment.
This will prove to information on your website to show that you know what you are communicating. This indirect marketing strategy will not have to create an immediate sales but helps to promote virality and recommendation by others.
While these issues who focuses automatically takes indirect SEO : quality content with keywords, clear structure of the page, internal and external links to more information, and so on. The value we bring to the user that comes to us should be our main objective. The rest are side effects … 😀